Change My Email Address For Group Mailings


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Change My Email Address For Group Mailings

Change My Email Address For Group Mailings

Perhaps crowdsourcing is one of the things you’ve decided to look into for your organization in 2012. If you are new to crowdsourcing, here are some tips you’ll want to take note of when setting up a crowdsourcing or crowdfunding campaign – and determining whether or not crowdsourcing is right for your organization:

Is crowdsourcing/crowdfunding right for your organization?

A lot of thought goes into a crowdsourcing project. You need to think about the main objective of the project and ask if crowdsourcing/crowdfunding is right for your organization. Here are some questions you’ll want to give some thought to:

  • Is your organization culturally open to input from outside – there is no sense going down the crowdsourcing or open innovation path if your team is closed minded or will feel threatened – internal risk to your organization
  • Do you have the resources to investigate the ideas and innovation that come from the crowdsourcing process?
  • Does the presence or not of a reward for winning idea change things? What is the risk associated with this

Think ahead and set goals

Set realistic goals and timelines for your crowdsourcing campaign. Setting clear goals allows you to provide your crowd with a clearer idea of what is expected of them and what role they play in the crowdsourcing project. A focused crowdsourcing campaign is critical to your success.

Know your crowd

Thanks to your crowd, you can do more with less, find the answers you’re looking for, make smarter decisions and much more. The crowd you know is made up of customers, prospects, mailing list subscribers, partners and brand fans. The crowd you don’t know is made up of your crowd’s crowd, competitor’s customers, brand fans, mailing lists and industry observers.

Each of these groups have different motivations for getting involved and contributing to a crowdsourcing project. Take the time to dig deeper and find out what motivates each of these groups and why they are drawn to your brand.

Privacy protection – choosing the right platform

Ideavibes and other platforms use things like SSL certificates when they develop their platforms or sites to protect the privacy of those that participate in the campaigns run by our clients. Because our platform so closely integrates with clients’ websites then making sure they are developed properly in order protect privacy on forms, etc. The Ideavibes platform is hosted in Canada because we are not worried about any privacy legislation that would enable any organization (government) from gaining access to the content in the platform.

Reducing opportunities for “gaming the system”

There are many ways to try and prevent gaming of the system – but there it can be a balancing act. Restricting access to people you know (ie. log in to access a campaign) is one option but the problem with this is that you risk narrow your crowd, which isn’t not always desired for the campaign you are running. The crowd also does a fairly good job of preventing people from trying to gain the system by reporting abuse, etc. We have done some programming around the voting function and cookies, as well as emcookies, to prevent duplicate voting. However, if someone is intent on gaming the system, it can be hard for anyone to 100% prevent it because the effort required to do so is pretty high.

Partnering with reputable organizations

Whether you partner with another organization for a crowdsourcing or a crowdfunding project, you need to do you research and make sure you’re partnering with reputable organizations that will add value to your project. You need to make sure that the values of the company or the investors you team up with are inline with those of your brand, because the actions of those around you will reflect back on your brand – one of those ‘guilty by association’ types of things. Do your homework and make sure there’s a solid fit and a mutual understanding before diving into a crowdsourcing/crowdfunding initiative with a partnering company.